We audit your clients' websites across technical SEO, content, UX, and conversion signals. Delivered as a fully branded PDF report under your agency name. Your client gets a complete picture of what is holding their site back.
Audit scope
A website audit goes beyond SEO. It covers every factor that affects whether the site ranks, whether visitors stay, and whether they convert. Four core sections, one prioritised report.
01
Crawlability, indexation, site speed, Core Web Vitals, HTTPS, mobile usability, structured data, XML sitemap, and canonical tag configuration. Every technical issue is documented with severity and a specific fix recommendation.
02
Title tags, meta descriptions, heading structure, keyword alignment, content depth, duplicate content, and internal linking. Each key page is assessed against its target keyword and the top-ranking competitors for that term.
03
Navigation clarity, mobile experience, page layout, visual hierarchy, readability, and accessibility basics. Issues that cause visitors to leave before converting are identified alongside technical and SEO issues in the same report.
04
CTA placement and clarity, form friction points, trust signals (reviews, accreditations, social proof), page load impact on conversion, and landing page structure against best practice. For SEO-focused audits without the conversion layer, see our white label SEO audit.
05
A summary of the current backlink profile: referring domain count, domain authority distribution, anchor text spread, and any toxic link risks. Not a full link audit, but enough to identify whether the off-site profile is supporting or undermining the site's rankings.
06
Every issue from all four sections is consolidated into a single prioritised action list. Issues are ranked by estimated impact on rankings, traffic, and conversions. Your client knows exactly what to fix first and why. For deep technical work, see our technical SEO audits.
Technical section
Full crawl of the site to identify crawl errors, blocked pages, noindex tags on pages that should be indexable, and crawl budget waste. Issues at the crawl level prevent search engines from finding and ranking content, regardless of how well that content is written.
LCP, INP, and CLS measured on key pages using real-world data from the Chrome User Experience Report where available. Each metric is benchmarked against Google's pass and fail thresholds with specific fix recommendations for any that fail.
URL structure, breadcrumb implementation, internal link depth from the homepage, orphan pages with no internal links, and navigation consistency. Weak site architecture limits how well search engines understand which pages are most important.
All schema markup is validated against current Google structured data guidelines. Missing schema types are identified based on page type. Invalid or incomplete schema is flagged with the specific field causing the error.
Content and on-page
Each key page is assessed for correct keyword targeting. We check whether the right keyword is in the H1, title tag, meta description, and first paragraph. Pages targeting the wrong keyword or no keyword at all are identified and flagged for reoptimisation.
Top-ranking competitors for the client's primary keywords are analysed for content length, subtopics covered, and heading structure. Pages that are significantly shorter or shallower than the top-ranking alternatives are identified as content gaps to close.
Pages with near-duplicate content, excessive parameter-based URL variations, and pages with insufficient content to hold ranking value are all flagged. Each is assessed for whether consolidation, noindex, or content expansion is the correct fix.
Author attribution, credentials, contact information, review presence, and trust signals that affect how Google and AI search engines assess the site's expertise and authority. Weak E-E-A-T blocks citations and ranking regardless of technical quality.
UX and conversion
Common questions
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