We write blog posts, landing pages, service pages, and full content strategies for your clients. Every piece goes out under your agency brand with zero attribution to us. Your clients get content that ranks. You get the credit.
Service scope
Content marketing goes well beyond writing a blog post. We cover the full content production cycle, from keyword strategy through to finished copy ready to publish.
01
Keyword gap analysis, content cluster mapping, and a prioritised content calendar your client can follow. We identify which topics will generate rankings and traffic, then build a strategy around them rather than guessing.
02
Long-form content written to rank for specific search terms. Every post includes keyword-optimised headings, internal link recommendations, meta title and description, and a clear call to action. Word counts are benchmarked against top-ranking competitors.
03
Commercial page copy written with conversion and ranking in mind. Structured with a clear value proposition, relevant keywords, FAQ sections, and CTAs that actually move people to contact or enquire. See our SEO service for on-page optimisation alongside copy.
04
Area-specific pages written to rank in local search results. Each location page is genuinely differentiated rather than a template with a city name swapped in. We research local intent signals and write copy that reflects them.
05
Updating existing pages that have lost rankings or traffic. We audit the current content against what is now ranking on page one and rewrite to close the gap, adding missing sections, improving depth, and updating outdated information.
06
If your client has an internal writer but needs direction, we supply detailed content briefs covering target keyword, heading structure, word count, key topics to cover, competitor examples, and internal link suggestions.
Content formats
How-to guides, comparison posts, industry explainers, and FAQ-style content targeting informational search queries. These build topical authority and generate passive traffic that supports commercial page rankings.
Copy for pages targeting high-intent queries where the visitor is actively looking to buy, book, or enquire. Written with both conversion rate and search visibility in mind, structured to satisfy both the visitor and the algorithm.
Structured client success stories that serve as social proof and rank for niche-specific result queries. Written in a format that satisfies E-E-A-T requirements and builds credibility for the client's brand in search results.
FAQ pages and question-based content targeting featured snippet positions and People Also Ask boxes. Structured to satisfy conversational queries from both traditional search and AI search engines.
How it works
You send the target keyword, page type, word count, and any specific points to cover. We confirm the brief is achievable before starting. If there are keyword targeting issues or content conflicts with existing pages, we flag them before writing begins.
We analyse the top-ranking pages for the target keyword, identify the subtopics they cover, assess average word count, and map the heading structure. The brief is updated with these findings before writing starts so the final piece is built to compete.
A specialist writer produces the content. It is then reviewed for keyword integration, heading structure, factual accuracy, readability, and adherence to your agency style guide if you have one. We do not publish AI-generated content without a full human review and edit pass.
Finished content is delivered in your preferred format: Google Doc, Word document, or formatted HTML ready to paste. Meta title and description are included with every piece. You publish it under your agency brand or pass it directly to your client. No mention of us anywhere.
Built-in optimisation
Quality standards
Every content piece is reviewed by a second editor before it leaves us. The review checks keyword integration, factual accuracy, heading hierarchy, internal link placement, and compliance with your brief. Content that does not pass this review is rewritten before delivery.
If the delivered content does not meet your brief, one revision is included at no extra cost. Send revision notes within 7 days of delivery. We turn revisions around within 2 business days. Revision scope is limited to changes within the original brief.
We do not deliver raw AI-generated content. Any AI-assisted drafting is reviewed, restructured, and rewritten by a human editor to meet our quality standard. The final delivered content reads naturally and passes AI detection tools.
All content is original. We run a plagiarism check on every piece before delivery. If any section returns a match above our threshold, it is rewritten before the content is sent to you. You receive content you can publish with confidence.
Common questions
Get started
Tell us about your agency and clients. We respond within one working day.