We handle Google Business Profile management, local citations, and map pack ranking strategy for your clients. All work is delivered under your agency brand. Your clients rank locally. You take the credit.
Service scope
Local SEO is not just a Google Business Profile update. It covers every signal that determines where a business appears in local search and map results.
01
Full GBP optimisation: business categories, description, attributes, service areas, photos, and posts. We set the profile up correctly from the start and maintain it with regular updates to keep engagement signals active.
02
Consistent NAP (name, address, phone) across all major directories and niche-specific platforms. We audit existing citations for inconsistencies, correct them, and build new citations on high-authority local and industry directories.
03
Location-specific page content, LocalBusiness schema, embedded map, local keyword integration, and internal linking from service pages to location pages. These on-site signals support the off-site local work. See our local SEO service page for the full technical detail.
04
Review acquisition strategy, response templates for new reviews, and monitoring for negative review alerts. We do not generate fake reviews. We help clients build a consistent volume of genuine reviews through systematic follow-up processes.
05
Targeted work on the specific signals Google uses to rank businesses in the local 3-pack. Includes GBP category selection, review velocity, citation consistency, proximity optimisation, and local content signals on the website.
06
Monthly review of where the client sits against their top local competitors in the map pack and organic local results. We identify where competitors are winning and adjust the strategy to close those gaps over time.
Google Business Profile
We complete every section of the profile, select the most accurate primary and secondary categories, write an SEO-optimised business description, and configure service areas and opening hours. A fully completed profile outperforms a partial one on every ranking signal.
Weekly or fortnightly posts to keep the profile active. Posts include offers, updates, and local keyword signals that contribute to visibility. Inactive profiles lose ground to competitors who post regularly.
Regular photo uploads to the profile with geotagged images where applicable. Google favours profiles with active photo engagement. We set up a photo schedule and provide upload instructions for clients who can contribute location-specific images.
We monitor the GBP Q&A section, provide response copy for your client to approve, and seed common questions that include target keywords. Unanswered questions damage trust signals. Active Q&A management prevents that.
Citations
Before building new citations, we audit what already exists. Inconsistent NAP data across directories actively harms local rankings. We identify and correct existing citation errors before adding new listings, ensuring the foundation is solid.
We submit to the top-tier local directories that carry the highest authority for local ranking signals. These include Google, Bing Places, Apple Maps, Yelp, Facebook, and Yell in the UK market. Each submission uses verified NAP data matched exactly to the GBP.
Beyond general directories, we identify and submit to the top industry-specific platforms relevant to the client's niche. A plumber gets listed on trade directories. A solicitor gets listed on legal directories. Niche relevance strengthens the local authority signal.
Existing citations can change over time if directories update their data or if a business changes its details. We monitor the core citation profile monthly and flag any inconsistencies that appear. Consistent NAP data is an ongoing maintenance task, not a one-time fix. See our white label reporting for how this is tracked and reported to your clients.
Map pack strategy
Common questions
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