Local search is where most service businesses win or lose revenue. We manage everything from Google Business Profile and citation building to geo-targeted content and map pack tracking, all delivered privately under your agency name so your clients see only you.
What's included
Local SEO is not just a Google Business Profile tick-box. Every deliverable here works together to push clients into the map pack and keep them there.
01
Complete profile setup and optimisation: category selection, service listings, photo strategy, Q&A management, and a monthly posting schedule. We manage the profile as an active ranking asset, not a one-time setup that gets ignored. Covers single locations and multi-location brands.
02
We submit the client's NAP details (name, address, phone) to the directories that carry the most local ranking weight for their industry and location. Listings are audited for consistency first. Inconsistent NAP data across existing listings is cleaned before any new submissions are made.
03
Location-specific service pages and suburb-level content written to rank for "near me" and city-based searches. Each page is genuinely different, not a location-swapped template. Works alongside our SEO content writing service for full local content coverage.
04
We build a review generation plan the client can run themselves: where to ask, when to ask, what to say, and how to handle negatives. Includes response templates for different review types and guidance on maintaining a healthy overall rating without ever fabricating or incentivising reviews.
05
Sponsorships, local directories, chamber of commerce memberships, community partnerships, and local editorial placements. These links signal geographic relevance to Google in a way that general domain authority links cannot replicate. A small number of genuinely local links outperforms hundreds of irrelevant ones.
06
Monthly grid-based ranking reports showing exactly where the client appears in the local pack across their service area. Position is tracked at suburb level so you can see which parts of the coverage zone are strong and which need more work. Delivered branded as part of our white label reporting service.
Why agencies choose us
A map pack appearance is one of the most visible wins in SEO. Clients notice when they start showing up for local searches, which makes local SEO one of the highest-retention services an agency can offer.
We work through manager-level access granted by you, not through direct client relationships. All GBP logins, directory accounts, and reporting tools are held under your agency, not ours. You stay in control of the client relationship at all times.
GBP algorithm updates, citation source changes, and local ranking factors shift regularly. We stay current so you do not need a local SEO specialist on your payroll. You sell the service. We keep it working.
A single-location plumber and a 20-location franchise both have local SEO needs. We scale the campaign to fit, whether that is one profile or twenty, and manage each location with the same level of attention.
How it works
Client name, address, phone number, service area, business category, and GBP manager access. We also need your agency branding assets for the monthly reports.
Current GBP status, citation consistency, competitor map pack positions, and existing local content. We identify the gaps before building anything new.
GBP optimisation, citation submissions, geo-targeted content production, and the review strategy document, all executed under your agency brand with no client-facing contact from us.
A grid-based ranking report branded with your logo showing map pack positions across the service area. You send it to your client, they see where they rank, and you take the credit for the progress.
Local search reach
Common questions
We will audit a client's current local search footprint at no cost and show you exactly where they should be appearing but are not.