AI search optimisation for agencies

GEO and AI Search Optimisation for Agencies

ChatGPT, Perplexity, and Google AI Overviews are now answering questions your clients used to rank for. We structure content so it gets cited by these tools directly, delivered as a white label service under your agency brand with no client-facing contact from us.

Six GEO deliverables per engagement

Every GEO project applies the same six techniques we use on our own properties. The output is content that AI engines can retrieve, cite, and attribute accurately.

01

Passage-Level Chunking

Each section on a target page is written at 150 to 300 words, self-contained, and structured so an AI engine can retrieve that passage without needing context from the rest of the page. This is the single most effective GEO technique we apply.

02

Query Fan-Out Mapping

We map every realistic sub-query a person or AI engine would ask around the head term, then build a dedicated section for each one. Pages that only answer one question get cited for one query. Pages built with fan-out get cited across many.

03

Schema Implementation

FAQPage, Service, WebPage, and Speakable schema applied to every target page. Correct schema tells AI engines exactly what type of content they are reading and which passages answer which questions. Most sites we audit have this missing entirely. See our technical audit service for full schema coverage reviews.

04

Citation-Ready Content

Vague, general copy does not get cited. We rewrite content as clear, specific, verifiable statements a journalist or AI engine could lift as a direct quote. This applies to every page in scope, not just the homepage or key service pages.

05

AI Crawler Access Setup

GPTBot, PerplexityBot, ClaudeBot, Bingbot for AI features, and Google's AI crawlers must be able to access and index target pages. We audit the robots.txt, crawl configuration, and server headers to confirm nothing is blocking them. Most sites accidentally block AI crawlers without knowing it.

06

Speakable Schema

The single most citable passage on each page is flagged with Speakable schema so AI voice search and AI Overview systems can identify it directly. Without this, AI engines have to guess which passage matters most. With it, you tell them exactly. Works alongside our content writing service when new pages are needed.

GEO is new. We know it well.

A service most agencies do not offer yet

GEO is emerging fast enough that agencies adding it now are ahead of the market. We handle the technical delivery so you can add it to your service list straight away without hiring a specialist.

Techniques tested on real properties

Every technique we apply to client pages we use on our own site first. GEO is too new for legacy case study results to mean much. What matters is current, working methods, and we only deploy those.

White label throughout

Deliverables land under your brand. Audits, implementation guides, and performance reports carry your logo. GEO terminology is translated into plain language your clients understand if that is what you prefer.

Pairs with SEO and technical audits

Most GEO wins require a clean technical foundation first. We scope both together so nothing blocks the AI crawler access or schema implementation that makes GEO work.

From audit to AI citation in four steps

You share the target pages

Tell us which pages, topics, and queries matter most to the client. We review the current AI citation presence, schema coverage, and crawler access before any work begins.

We audit and map the gaps

A full GEO audit identifying blocked AI crawlers, missing schema, thin passages, and unanswered sub-queries. Delivered as a branded document with a prioritised fix list.

We rewrite and implement

Pages are restructured to the passage-level standard, schema is added, AI crawler access is confirmed, and Speakable markup is applied to key passages. Delivered as content files or direct CMS implementation, your choice.

You get a branded guide

An implementation report and citation tracking setup delivered under your branding. We monitor and report on citation appearances monthly if you choose the ongoing service.

Why AI search cannot be ignored

3+
Schema types per page minimum
6 bots
Major AI crawlers we configure access for
150-300
Words per passage for peak AI retrieval
2-8wk
Typical AI indexation window post-launch

What agencies ask about GEO

GEO stands for Generative Engine Optimisation. It structures content so AI tools like ChatGPT, Perplexity, and Google AI Overviews cite it in their answers. As AI search grows, being cited becomes as important as ranking on page one.
No, but they overlap significantly. Traditional SEO targets ranking algorithms. GEO targets how AI engines retrieve and cite content. Passage chunking, query fan-out, and Speakable schema are specific to GEO and have no direct traditional SEO equivalent.
We track citation appearances across the major AI tools, schema validation status, AI crawler access confirmation, and downstream signals like branded search volume and direct traffic growth that typically follow citation wins.
Positively. Better content structure, clearer answers, and proper schema markup benefit both traditional rankings and AI citation rates. GEO work is never at odds with existing SEO.
AI crawler indexation typically takes 2 to 8 weeks after implementation. Citation appearances follow once content is indexed and meets the relevance threshold for target queries. We track and report this monthly.
We offer both. An initial implementation project gets the foundation right. Ongoing monthly work keeps content current as AI search behaviour evolves and new queries emerge for the client's market.

Start offering GEO before your competitors do

We will audit a client site for AI citation readiness at no cost. You will see exactly what is blocking them from appearing in AI answers.