We set up branded SEO dashboards that show your clients their keyword rankings, traffic, and campaign progress. Your agency name and logo throughout. No third-party branding anywhere. Clients see results. They see your agency delivering them.
Dashboard scope
A white label SEO dashboard is not a static PDF. It is a live reporting environment your clients can access at any time, showing current data under your agency brand.
01
Weekly ranking data for all tracked keywords, showing current position, movement since last week, and trend over the past 3 and 12 months. Keywords are grouped by campaign stage so clients can see which terms are close to page one and which are already there.
02
Session counts, organic visitor trends, landing page performance, and search console impressions synced directly from Google Analytics and Google Search Console. Data updates daily so clients are never looking at stale traffic figures.
03
A running log of new referring domains acquired during the campaign. Each entry shows the linking domain, the target page, the anchor text, and the date acquired. Clients can see link building progress in real time rather than waiting for a monthly summary.
04
Core Web Vitals scores, crawl error counts, indexation status, and any flagged technical issues. Updated each audit cycle. Clients see a snapshot of their site's technical health without needing to understand the underlying SEO tools.
05
A monthly summary of work completed: content published, pages optimised, links acquired, technical fixes implemented, and any other campaign activity. This section justifies the monthly retainer and shows clients what their budget is actually delivering.
06
Where conversion tracking is set up in Google Analytics, the dashboard shows leads, form submissions, calls, or sales generated via organic search. Connecting SEO activity to business outcomes is the most effective way to retain clients long term. For full reporting service, see our white label reporting.
Data and metrics
Every tracked keyword shows its current Google position, the change from the previous week, and a trend line going back 3 months. Keywords are colour-coded by position band: top 3, top 10, page 2, and below so clients instantly see where they stand.
Month-on-month organic session counts, impressions, average position from Search Console, and click-through rates. We annotate the timeline with campaign milestones so traffic movements are explained in context rather than left for clients to guess at.
New referring domains added this month, total referring domain count, and domain rating distribution of the current backlink profile. This shows the link building campaign is progressing and puts new links in the context of the wider profile.
Side-by-side ranking comparison against the top 3 local or national competitors for the client's primary keyword set. Clients see not just where they rank but where they need to reach to overtake their main competition. This supports campaign renewal conversations.
Agency branding
We configure the dashboard interface with your agency logo, primary colour, and accent colour. The visual identity matches your existing client documents so there is no jarring disconnect between your PDF reports and the live dashboard your clients log into.
The URL clients visit to access their dashboard uses your agency domain. For example, reports.youragency.com. The browser tab, page title, and email links clients receive all show your agency name. No platform name appears anywhere in the client-facing interface.
The dashboard login screen and client welcome email are written in your agency's voice. Clients log in for the first time and receive a message from your agency, not from us. The onboarding experience is entirely yours.
If your agency refers to link building as "authority building" or organic traffic as "search visibility", we configure the dashboard labels to match your terminology. Consistency with your existing client communications prevents confusion and keeps the dashboard feeling like your product. For deeper package options, see our white label SEO packages.
Dashboard access
Common questions
Get started
Tell us about your agency and clients. We respond within one working day.