We manage Google Ads campaigns for your clients under your agency brand. Setup, optimisation, and monthly reporting all delivered privately with your name on everything. Your clients see results without ever knowing we ran the campaigns.
The model
White label PPC means your agency offers paid search management to clients without running the campaigns in-house. We set up, manage, and optimise every campaign. You present the results under your agency brand.
01
All client-facing materials, reports, and strategy documents carry your agency name and logo. There is no mention of a third party involved in campaign management at any point.
02
All campaigns run inside the client's own Google Ads account. They own their data and history. We manage through manager access with minimal permissions. Nothing is held by us.
03
We communicate only with you. Questions about campaign performance, budget requests, and strategy decisions all go through your agency. Your clients deal only with you.
04
From initial account audit and campaign setup through to ongoing optimisation and monthly reporting, we handle the entire PPC operation. You add it to your service list without adding headcount.
05
PPC and SEO are most effective when strategy is coordinated. Our white label SEO service runs in parallel with PPC campaigns for agencies offering both channels.
06
Some clients need Google Search only. Others need Search, Shopping, and Display. We scope each campaign to the brief and the client's market rather than applying a fixed package to every account.
What's covered
Account structure, campaign organisation, match types, bidding strategy, and ad group architecture built from the ground up to the client's goals and budget. Existing campaigns are audited and restructured where needed.
Responsive search ads written to each ad group's keyword theme. Regular testing of headline and description variations. Ad copy aligned to the client's brand voice as briefed by you.
Weekly bid reviews, quality score improvements, negative keyword expansion, and conversion rate analysis. Budget is actively managed to reduce wasted spend and improve cost per conversion over time.
Google Ads conversion tracking and GA4 goal linking configured correctly from day one. Accurate data is the foundation of every optimisation decision. We verify tracking before a penny of budget is spent.
Ad formats
Intent-driven text ads appearing in Google Search results. This is the highest converting format for most businesses. We handle keyword research, match type strategy, negative keyword management, and ongoing quality score improvement.
Product listing ads for e-commerce clients, including Google Shopping and Performance Max. We manage product feed optimisation, bid strategy, and partition structure to maximise return on ad spend across the product catalogue.
Display campaigns for brand awareness and remarketing audiences for conversion recovery. Audience segmentation, ad creative guidance, and placement exclusions managed to keep display spend efficient rather than broad.
In-stream and skippable YouTube ads for clients with video assets. Audience targeting, view rate optimisation, and brand safety controls managed within the client's account. Script and creative guidance available on request.
Reporting
Common questions
Get started
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