We deliver SEO under your agency brand with complete confidentiality. No white label branding, no templates, no third-party attribution anywhere. Your clients see your agency. We remain entirely invisible.
Understanding the difference
Both models let you resell SEO under your brand. Private label takes that further by removing every visible connection to us, including the delivery format, the report structure, and the communication style.
01
White label delivers reports in our standard format with your branding applied. Private label uses formats and structures built specifically for your agency so the deliverables look internally produced, not outsourced.
02
White label reports often retain tool watermarks from platforms like Semrush or Ahrefs. Private label reports have these removed or replaced with neutral labels so no third-party tool is identifiable in client-facing documents.
03
Private label engagements include a mutual non-disclosure agreement signed before client information is shared. White label does not require an NDA, though one can be arranged on request. For private label, it is standard.
04
If your agency has a specific reporting tone, structure, or terminology, we write all client-facing content to match it. Your clients receive a consistent experience that reflects your agency's style, not ours.
05
As with white label, you set the price your clients pay. We charge our standard wholesale rate. The difference is that private label clients have no visible reference point to ever compare our pricing against what you charge them.
06
We do not contact your clients directly unless you arrange it and present us as part of your internal team. All communication runs through your agency. If client-facing calls are needed, we join under a role title you provide. For a full reseller overview, see our SEO reseller programme.
Scope of work
Technical SEO, on-page optimisation, content, and link building all available under the private label arrangement. The full scope matches our white label packages, with the addition of the confidentiality layer and custom deliverable formatting.
Monthly reports formatted to your agency's template with your colour scheme, logo, and naming conventions. Every data point and recommendation is presented as if your team produced it. See our white label SEO packages for the standard delivery tiers.
SEO strategies, keyword plans, and content roadmaps written in your agency's voice and formatted for client presentation. These are ready to share with clients without any editing needed on your end.
A dedicated point of contact for all your private label accounts. One person who knows your agency setup, your clients, and your delivery expectations. No re-briefing every time you place a new order.
Confidentiality
We never contact your clients directly. All briefing, feedback, and delivery goes through your agency. If your client sends us an email by mistake, we forward it to you without responding. Your clients never receive any communication that originates from our team.
We build a report template that matches your agency's existing client documents. Fonts, colours, logo placement, header and footer style, and page layout all match your brand. A client who has seen your other documents would not notice any difference.
Any third-party SEO tool data included in reports is presented in a neutral format. Chart exports and data tables are reformatted so no platform name appears. Clients see data, not the name of the tool that generated it.
All document files delivered to you have metadata stripped before sending. Author fields, creation software, and edit history are removed so no identifying information is present if a client ever checks file properties.
Confidentiality
Common questions
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